PARFUMS CHRISTIAN DIOR

INFLUENTIAL TRAVEL IN BIARRITZ
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EVENTS PARTIES TRAVEL

THE DIOR SPIRIT
FACING THE SEA
AND ALL THE
TREASURES OF THE
BASQUE COAST

THE DIOR SPIRIT
FACING THE SEA
AND ALL THE
TREASURES OF THE
BASQUE COAST

A trip under high surveillance bringing together some fifteen women of influence at the Hotel du Palais in Biarritz and intended to infuse the “Dior Spirit”

The project

The invigorating breath of the Atlantic coast; the beauty of the Basque Coast; an historic palace including a manor built by Napoleon III out of love for his wife Eugenie. A magical experience for about fifteen influencers, punctuated with unforgettable commas for an immersion in the codes of the “Dior Spirit”
In the space of 2 days, these influencers discovered the “Best Of” the Basque Coast driving in vintage Citroën 2CV cars, participating in master classes in unexpected places like the roof of the Cité de l’Océan, and shared gastronomic experiences in exclusive places…

Outcome

Unforgettable and convivial moments designed to encourage sharing on the social networks. A successful experiential trip to Biarritz that leaves a lasting mark on people’s minds.

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