CAMILLE ALBANE

The Leadership 2023 seminar, which brought together 200 of the brand’s franchisees, was intended to be meaningful. Gone are the days of quad biking and Olympics, and now it’s time for inspiring encounters!

Marrakech provided the backdrop for this year’s event, which was marked by a beautiful plenary session and 3 festive evenings, but above all by an afternoon full of emotion!
The brand’s 200 franchisees went to meet an association that works to protect children in Morocco, providing a safe environment for children suffering from trauma or social distress. Divided into small groups, participants were able to plant donated trees, work in the vegetable garden, learn to bake bread with the centre’s cook, take up skateboarding or play soccer with the youngsters… School supplies and games had been brought in, supplemented by donations from franchisees.
The day ended happily over mint tea with all of the participants and children from the centre, who never wanted to leave each other’s side!

A fine example of a trip to Morocco that inspires the company and rewards children who are too often forgotten.