MAKE UP FOR EVER

After 2 years of enforced separation, the leading professional make-up brand invited its make-up artists from around the world to Paris for 3 days of non-stop whirlwind action. A PREFERENCE EVENTS signature event!

Imagine a team of talented make-up artists, scattered all over the world and separated for over 2 years… Imagine a team some of whose members have never even seen Paris!
The challenge? Creating emotional and cohesive moments. Is language a barrier? An ice-breaker of percussion was the magic potion for immediate integration of the group.
Then it was off to a whirlwind of events: a cocktail reception in a hidden mansion in the Saint-Germain des Prés district, a tour of the Make-up Forever Academy, a photo shoot in a private studio and a romantic evening cruise on the Seine…