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DARE TO WEAR
UNEXPECTED GOLD

DARE TO WEAR
UNEXPECTED GOLD

Every year, a gala evening brings the Dior Perfumes National Convention to a close, attended by 300 people. The theme “Osez l’Or inattendu” (“Dare Unexpected Gold”) was chosen to showcase the J’Adore fragrance.

The project

2 days of convention, a morning of digital workshops and an afternoon of incentive activities were rounded off by a brilliant “Osez l’Or inattendu” (“Dare Unexpected Gold”) evening full of surprises, starting with the guests’ golden outfits! Giant creatures descended from a dazzling planet led the guests to the dinner served around a 100-metre-long imperial table, set in movie studios.

Outcome
A golden evening to showcase the J’Adore fragrance.
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