GUERLAIN

The ‘Guerlain, Paris – Paris, Guerlain’ evening marked a special occasion in the history of the House, as for the first time in five years, the entire Guerlain Family came together in Paris.

It was under the illuminated arches of the Alexandre III Bridge that we conceived and orchestrated a fantastic ‘RED & BLACK’ gala evening for Guerlain. The 500 guests were immersed in the world of Guerlain, the chosen venue, the Bridge, combining modernity with its giant LED walls and Parisian codes with its emblematic location and terrace offering a view of the Eiffel Tower. Make-up artists applied red make-up on many of the participants, who then headed off to be immortalised in front of the XXL photocall.

A magnificent evening, full of emotion, just like the Guerlain family.In a “Red & Black” atmosphere, the House of Guerlain reaffirmed its fundamental values: excellence, passion, sharing and elegance.