GIVENCHY

For the pre-launch presentation of the perfume L’Interdit to the international retail network, Givenchy asked us to organise an original, digital Reveal.

An introductory circuit, in a sumptuous Parisian town house, taking guests from the tranquil elegance of a bourgeois dinner to the unsettling depths of the Paris metro by night, with a virtual reality film in 3D produced by the agency.

250 retailers from all over the world thus had a week to find out all about the codes, bottle and above all the fragrance of this new perfume, in small groups of ten.