PARFUMS DIOR

This year again, PREFERENCE EVENTS was entrusted with organizing the International Retail Training Seminar for Parfums Dior, bringing together 200 training managers from around the world.

At PREFERENCE EVENTS, we love dreaming, making others dream, living our dreams, and especially DREAMING IN DIOR!

200 international trainers gathered in Budapest to experience an exhilarating 2024 edition dedicated to the theme of dreams!

Four days to ‘Dream in Dior’ featured a masterful plenary session with particularly dynamic staging and interactive, fun workshops. The dream continued late into the night during the magical gala evening held at the Royal Riding Hall, the former royal riding school situated on the heights of the city.

The power of the theme, Dream in Dior, swept the teams into an uninterrupted whirlwind throughout the 4 days of this seminar held in beautiful Budapest. Hope to see you in 2025!