Bouygues Telecom Entreprises chose PREFERENCE EVENTS for organizing its 2021 SME Convention, held this year in a digital format.

THE PROJECT

Broadcast live via a web platform, this event was a resounding success, as all 600 employees remained connected throughout! Filmed in a television studio, the operation required significant technical resources, with 6 cameras and a team of around ten technicians, supported by an experienced TV director skilled in this type of production.

THE RESULT

A fast-paced event with constant interactions (Q&A sessions, voting, musical trivia) and a touch of humor, including speakers dressed as Star Wars characters, contributed to the success of the event!