Madrid
EVENT AGENCY, PREFERENCE EVENTS ORGANIZES CORPORATE SEMINARS, INCENTIVE TRIPS, CONVENTIONS, AND EXECUTIVE COMMITTEE MEETINGS IN MADRID, SPAIN.
For its beauty and cultural heritage, with its many palaces, churches, and prestigious museums, Madrid rivals the great European capitals and is a prime destination for organizing corporate trips (incentive or prestige) or seminars in Spain. Opened in 1819, the Prado Museum, with its 9,000 works of art, offers the world’s largest collection of Spanish paintings and is, by itself, reason enough to plan a trip or seminar in Madrid.
The capital is brimming with monuments, majestic buildings, and palaces, such as the Palacio Real (Royal Palace), and enjoys a pleasant atmosphere thanks to its parks and gardens, like El Retiro, which can be explored on foot or during a team-building bike rally. Between the Puerta del Sol and the wonderful Plaza Mayor, adorned with the equestrian statue of Philip III, you’ll discover lively squares teeming with activity, lined with bars and restaurants.
Football enthusiasts and Real Madrid fans won’t want to miss a visit to the Santiago Bernabéu Stadium, where the world’s best players train, or the unforgettable experience of attending a match!
While the Spanish capital comes alive during the day, it also thrives at night on Madrid time—that is, quite late! Evenings in Madrid start with tapas and a drink in the Barrio de La Latina or at the remarkable San Miguel Market, a traditional old market transformed into a modern gastronomic experience where you can enjoy cured meats and cheeses or shop for groceries. The night then continues in the city’s restaurants, bars, and nightclubs, making Madrid a festive capital with a vibrant nightlife, ideal for an incentive trip.
A high-quality hotel offering has particularly developed in recent years, making it possible to organize corporate events and seminars of all sizes in Madrid, including seminars, incentive trips, conventions, or executive committee meetings.
Madrid is well-served by low-cost flights, enjoys pleasant weather year-round, and offers excellent value for organizing a seminar or corporate incentive trip in Spain. The multitude of sites to discover and the variety of original activities available will allow for the creation of an incentive program rich in team-building elements and team cohesion. Finally, the diversity and quality of accommodations make Madrid an ideal destination for both exceptional trips (press trips, VIP trips) and budget-friendly seminars.
Accommodation in Madrid
Madrid offers a wide range of accommodations suitable for all types of corporate events: prestigious palaces and luxury hotels for VIP trips, as well as large-capacity hotels designed to host conventions and seminars.
- Two Historic Palaces: The legendary Ritz Hotel, now rejuvenated by the Mandarin Oriental chain, and the Westin Palace Hotel provide a central location and top-notch luxury services for exceptional trips to Madrid.
- Luxury 5-Star Hotels: Options like Villa Magna, Hotel Orfila, and Hospes Puerta de Alcalá, with their refined services, are ideal for press trips, client events, high-end seminars, or executive committee meetings in Madrid.
- Large-Capacity 4- and 5-Star Hotels: Properties such as Melia, Intercontinental, and Eurostars hotels offer extensive meeting facilities, making them perfect for conventions, general assemblies, and corporate seminars with large groups.
- Charming Boutique Hotels: Trendy and often design-focused boutique hotels have recently opened in Madrid, appealing to guests attending incentive trips.
Activities in Madrid
The city’s cultural heritage and Iberian traditions are at the heart of organizing corporate activities, offering creative team-building ideas in Madrid:
- Guided tours of the city’s major museums: Prado Museum, Thyssen Museum, Reina Sofia Museum, Goya Museum.
- Discovering the Las Ventas Bullring.
- Team-building rally in the Prado Museum.
- Organization of Iberian Olympics.
- Flamenco lessons and dance challenges.
- Tapas-making classes.
- Excursions to the medieval city of Toledo.
- Shopping on Gran Vía or Calle Serrano.
Evening Entertainment in Madrid
Madrid wouldn’t be Spain’s capital without its vibrant nightlife that pulses until the early hours of the morning.
- Flamenco dinner shows.
- Themed dinners in private restaurants: Tapas, Paella, Stews.
- Dining in Michelin-starred gastronomic restaurants.
- Cocktail dinners and DJ nights on a rooftop.
- Gala evenings in a privatized historical monument.
- Gala evenings in a castle in the surrounding areas.
Program suggestion
Organization of a Seminar in Madrid by PREFERENCE EVENTS
Arrival in the late morning - Lunch at Plaza Mayor - Madrid tour in a Go Car and visit to the Royal Palace - Tortilla-Flamenco dinner show - Evening in the Malasaña district.
Seminar morning - Lunch at a traditional restaurant in the historic center - Team-building activity: iPad rally at the Prado Museum to discover the painter Goya - Aperitif on a rooftop with views of the rooftops of Madrid - Dinner and DJ night in the salons of a prestigious building.
Breakfast with 'chocolate con churros' - Closing meeting of the seminar - Lunch at Mercado San Miguel - Free time for shopping in Salamanca - End of the corporate trip in Madrid.
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